دبلومة التسويق التطبيقية: (مئة واثنان وثمانون محاضرة - في 26 ساعة) + (3 ورش عمل - 3 ملخصات - 3 نماذج عمل جاهزة - 4 دراسة حالات محلولة وكاملة) + (10 امتحانات - الامتحان النهائي)
Diploma Content
Introduction to 5 Steps "Marketing Planning Process" #12Lectures (1 hr 50')
Available in
days
days
after you enroll
- Material
- 1 Marketing Management = Marketing Planning+5 (10:53)
- 2 Marketing Definition & 4Ps- The Right Product (9:48)
- 2 Marketing Definition & 4Ps- in The Right Place (5:55)
- 3 Marketing Definition & 4Ps- at The right Time (5:53)
- 4 Case Studies; Q&A P1 (9:43)
- 5 Case Studies; Q&A P2 (10:31)
- 6 Case Studies; Q&A P3 (8:40)
- 7 Marketing Planning - Step1: MIS (= What + How) (9:51)
- 8 Marketing Planning - Step 2: Strategic Marketing (STP) P1 (8:46)
- 9 Marketing Planning - Step 2: Strategic Marketing (STP) P2 (11:33)
- 10 Marketing Planning - Step 2: Strategic Marketing (STP) P3 (7:19)
- 11 Marketing Planning - Step3: Marketing Mix= Tactical Marketing = "4Ps/7Ps" = SIVA (9:41)
- Workshop: Marketing Planning Process
- Chapter Exam
Step1: Marketing Information System (MIS) #35Lectures (3+6+12+12+2)(4.5 hrs)
Available in
days
days
after you enroll
Step1: MIS / 1a- Internal Environment (6Ms Analysis) #6Lectures
Available in
days
days
after you enroll
Step1: MIS / 1b- External "MICRO = Intimate" Environments (3Cs Analysis) #12Lectures
Available in
days
days
after you enroll
- 10 Intro. to External Micro Environments (6:59)
- 11 C1: Customer Analysis: Need, Motive (13:05)
- 12 Customer Analysis: Perceptions (4:41)
- 13 Customer Analysis: Lifestyle (AIO) (10:54)
- 14 C2: Competitors Analysis-P1 (7:56)
- 15 Competitors Analysis-P2 (11:24)
- 16 Competitors Analysis P3 / Types of Competitors (9:09)
- 17 Competitors Analysis P4 / Porter Competitive 5 Forces (5:59)
- 18 Competitors Analysis P5 / Alliance between Competitors (5:19)
- 19 Competitors Analysis P6 / Competitors Analysis Forms (4:21)
- 20 Competitors Analysis P7 / Positioning according to Competitors (2:59)
- 21 C3: Collaborators (9:49)
Step1: MIS / 1c- External MACRO Environment (PESTEL Analysis) #12Lectures
Available in
days
days
after you enroll
- 22 Political Factors - P1 (11:18)
- 23 Political Factors - P2 (7:34)
- 24 Economic Factors (11:25)
- 25 Socio-Cultural Factors P1 (12:07)
- 26 Socio-Cultural Factors' P2 / Statistics (13:30)
- 27 Socio-Cultural Factors P3 / Hofstede's 6 Indicators (12:31)
- 28 Socio-Cultural Factors P4 / Hofstede's 6 Indicators (8:05)
- 29 Technological Factors (9:39)
- 30 Ecological Factors P1 (3:41)
- 31 Ecological Factors P2 (6:18)
- 32 Legislations P1 (9:22)
- 33 Legislations P2 (6:07)
- Workshop: MIS - SWOT Analysis
- Case Study: 2 SWOT Examples (A. - E.)
- Chapter Exam
Step1: MIS / 2-Marketing Analysis: Methods of Gathering Data #2Lectures
Available in
days
days
after you enroll
Step 2: Strategic Marketing (STP) #50Lectures (5+24+11+10)(7 hrs 20')
Available in
days
days
after you enroll
Step2: Strategic Marketing / A- Segmentation #24Lectures
Available in
days
days
after you enroll
- 6 b- Methods of Segmentation P1 (8:07)
- 7 b- Methods of Segmentation P2 (7:55)
- 8 b1- Geographic acc. to Region (8:32)
- 9 b1- Geographic acc. to Climate (7:19)
- 10 b1- Geographic acc. to Population (5:10)
- 11 b2- Demographic acc. to Age P1 (4:43)
- 12 b2- Demographic acc. to Age P2 (5:50)
- 13 b2- Demographic acc. to Sex (10:14)
- 14 b2- Demographic acc. to Ethnic (10:05)
- 15 b2- Demographic acc. to Relegion (5:02)
- 16 b2- Demographic acc. to Life Cycle / Social Class (Education - Occupation - Income) (10:31)
- 17 b2- Demographic acc. to Life Cycle / Marital Status (11:55)
- 18 b2- Demographic acc. to Life Cycle / Family Size (9:02)
- 19 b2- Demographic Segmentation Summary (3:41)
- 20 b3- Psychographic Segmentation acc. to Value (Marketing 3) (7:12)
- 21 b3- Psychographic Segmentation acc. to Attitude (6:43)
- 22 b3- Psychographic Segmentation acc. to Life Style / Intro. (7:14)
- 23 b3- Psychographic Segmentation acc. to Life Style / Popcorn Report P1 (19:03)
- 24 b3- Psychographic Segmentation acc. to Life Style / Popcorn Report P2 (3:52)
- 25 b3- Psychographic Segmentation acc. to Life Style / AIO P1 (13:27)
- 26 b3- Psychographic Segmentation acc. to Life Style /AIO P2 (7:56)
- 26 b3- Psychographic Segmentation acc. to Life Style / Socio-Economic (7:57)
- 27 b4- Behavioral Segmentation acc. to Status (12:48)
- 28 b4- Behavioral Segmentation acc. to Frequency (7:33)
- 29 b4- Behavioral Segmentation acc. to Occasion (9:58)
- Chapter Exam
Step2: Strategic Marketing / B- Targeting #11Lectures
Available in
days
days
after you enroll
- Material
- 1 a- Market Coverage Strategies / General (4) (8:10)
- 2 b- Market Coverage Strategies / Company (4) P1 (8:30)
- 3 b- Market Coverage Strategies / Company (4) P2 (6:56)
- 4 c- b- Market Coverage Strategies / Product (3) P1 (7:46)
- 5 c- Market Coverage Strategies / Product (3) P2 (9:08)
- 6 c- Market Coverage Strategies / Product (3) P3 (7:45)
- 7 d- Evaluating Segment Attractiveness / 2Cs (8:21)
- 8 d- Evaluating Segment Attractiveness / PESTEL (10:20)
- 9 d- Evaluating Segment Attractiveness / Market Analysis (5) (8:53)
- 10 d- E valuating Segment Attractiveness / MASADD P1 (10:28)
- 11 d- E valuating Segment Attractiveness / MASADD P2 (11:17)
- Chapter Exam
Step2: Strategic Marketing / C- Positioning Steps #10Lectures
Available in
days
days
after you enroll
- Material
- 1 Intro to Positioning (10:02)
- 2 a- USP P1 (8:30)
- 3 a- USP P2 (9:22)
- 4 a- USP P3 (3:16)
- 5 b- Positioning Statement (3Us) P1 (9:23)
- 6 c- Broad Positioning P1 (Porter Generic Matrix = Generic Matrix = Values Disciplines) (9:37)
- 7 c- Broad Positioning P2 (4:06)
- 8 d- Specific Positioning P1 (9:55)
- 9 d- Specific Positioning P2 (6:56)
- 10 e- Value Positioning (10:26)
- Workshop: Strategic Marketing
- Chapter Exam
Step3: Tactical Marketing / 1- Product = Solution #19Lectures (3hrs)
Available in
days
days
after you enroll
- Material
- 1 4Ps for Goods / 7Ps for Services (5:18)
- 2 Four Types of Goods (11:07)
- 3 Four Characteristics of Service (5:27)
- 4 Four Product Dimensions (WLD-C) (8:56)
- 5 Product Development Process (9:32)
- 6 Three Product Levels (13:19)
- 7 Product Life Cycle (PLC) (14:18)
- 8 Strategic Brand Management: Objective - Profit - Product (9:56)
- 9 Strategic Brand Management: Price (11:24)
- 10 Strategic Brand Management: Place (7:14)
- 11 Strategic Brand Management: Sales Promotion (8:56)
- 12 Strategic Brand Management: Ad. (9:21)
- 13 Maturity Strategy = Grand Strategy = Ansoff's Matrix = Product-Market Matrix P1 (7:46)
- 14 Ansoff's Matrix P2 (13:37)
- 15 Ansoff's Case Studies (5:45)
- 16 Decline Strategy = Brand Alternatives = Name-Category Matrix P1 (9:58)
- 17 Brand Alternatives P2 (7:28)
- 18 Brand Alternatives' Case Studies P1 (13:07)
- 19 Brand Alternatives' Case Studies P2 (7:22)
- Chapter Exam
Step3: Tactical Marketing / 2- Price = Value #18Lectures (3 hrs))
Available in
days
days
after you enroll
- Material
- 1 Importance of Pricing (10:35)
- 2 Price and Market Share (7:32)
- 3 Supply & Demand Law (7:18)
- 4 Fair Trade Market (8:22)
- 5 Pricing & Marketing Objective (7:25)
- 6 Factors Affecting Pricing (12:10)
- 7 Cost Based Pricing (CBP) (10:36)
- 8 Breakeven Based Pricing (6:48)
- 9 Competitive versus Value Based Pricing P1 (10:02)
- 10 Competitive versus Value Based Pricing P2 (7:58)
- 11 Competitive versus Value Based Pricing P3 (11:02)
- 12 Competitive versus Value Based Pricing P4 (12:00)
- 13 Competitive versus Value Based Pricing P5 (13:09)
- 14 Optional - Line Pricing (10:26)
- 15 Bundling - Geographical Pricing (9:03)
- 16 Over-Pricing (Skimming - Psychological) (3:53)
- 17 Cases to price under Price Floor!! (11:54)
- 18 Price Adjustment Strategies (14:54)
- Chapter Exam
Step3: Tactical Marketing / 3- Place = Accessibility (COD) #12Lectures (1.5 hrs)
Available in
days
days
after you enroll
- Material
- 1 Place = Case Study: COD for Bakery (6:48)
- 2 COD P2 (5:52)
- 3 Three Consumer Market Channels (7:52)
- 4 Market Space - Online Distribution & Omni Channel (7:18)
- 5 Case Study (7:26)
- 6 Retailers Types P1 (7:47)
- 7 Retailers Types P2: based on Amount of Service (3:17)
- 8 Retailers Types P3: based on Line Assortment & Price (9:20)
- 9 Place Strategy: Funnel or Magnet / Free Standing or POD (8:57)
- 10 Shopping Center Types (5:47)
- 11 Local Store Marketing (13:05)
- 12 Trade Area Analysis in Retail (7:18)
- Chapter Exam
Step3: Tactical Marketing / 4- Promotion = Communication (IMC) #32Lectures (4+15+13)(4Hrs 20')
Available in
days
days
after you enroll
Step3: Tactical Marketing / 4- Promotion / A- IMC (7 MarCom) #19Lectures
Available in
days
days
after you enroll
- 5 Promotional Mix (11:49)
- 6 1-Advertizing: ATL + BTL (8:26)
- 7 1-Advertizing: TTL (11:09)
- 8 1-Advertizing: Digital Marketing (SMS) P1 (5:24)
- 9 1-Advertizing: TV Ad. History in Arab World P2 (10:26)
- 8 1-Advertizing: Digital Marketing (SMS) P3 (5:09)
- 11 2- Sales Promotion (6 Types) (14:12)
- 12 3- Public Relationship P1: (PENCILS) (8:10)
- 13 3- Public Relationship P2: Publication, Event, News, Identity & Lobbying (12:28)
- 14 3- Public Relationship P3: CSR versus CIA (9:35)
- 15 4- Direct Marketing versus 5- Personal Selling (8:21)
- 16 6- Alliances P1 (8:49)
- 17 6- Alliances P2: Co-Branding (9:03)
- 18 17 6- Alliances P3: Co-Branding + 7- Loyalty Programs (8:15)
- Template 4U: IMC Summary
Step3: Tactical Marketing / 4- Promotion / B- Promotional Plan (7Ms) #13Lectures
Available in
days
days
after you enroll
- 20 IMC: Promotional Planning (7Ms) (3:29)
- 21 1-Market P1 (9:25)
- 22 1-Market P2 (12:38)
- 23 2-Mission (5:52)
- 24 3-Message (9:20)
- 25 3-Message: GBS P1 (9:13)
- 26 3-Message: GBS P2 (9:26)
- 27 4-Monetary (5:35)
- 28 5-Media (13:31)
- 29 5a-TV: Ipsos Report & "Media" Planning (5:00)
- 30 5b-Radio: Rate Card 90.90 (4:23)
- 31 6-Minutes (2:18)
- 32 7-Measurement (CPM/CPC/CTH/CPR/CPP ++) (12:40)
- Supportive Material: Marketing Budget Template
- Workshop: Tactical Marketing
- Chapter Exam
Step 4: Implementation (Action Plan)(27m)
Available in
days
days
after you enroll
Step 5: Cybernetic (Follow Up / Reporting) (10m)
Available in
days
days
after you enroll
Marketing Plan Components #2Lectures (15 min.)
Available in
days
days
after you enroll
PMS Course Summary: MMM (Marketing Mind Map) #22lectures (5hrs)
Available in
days
days
after you enroll
- 1 مقدمة (6:14)
- 2 Marketing Management & Marketing Planning (6:07)
- 3 تطور تخطيط التسويق (11:01)
- 4 تحليل بيئات التسويق (10:50)
- 5 تابع تحليل بيئات التسويق.mp4 (15:09)
- 6 تابع تحليل بيئات التسويق (10:30)
- 7 تحليل التسويق (12:59)
- 8 مستويات التجزئة (7:13)
- 9 طرق تجزئة الأسواق (8:40)
- 10 تابع التجزئة السكانية (9:08)
- 11 تابع - التجزئة حسب نمط الحياه (5:53)
- 12 تابع - تقرير بوب كورن (6:59)
- 13 التجزئة السلوكية (6:32)
- 14 استراتيجيات تغطية السوق (12:55)
- 15 تقييم جاذبية الشرائح (14:06)
- 16 تثبيت الصوري الذهنية (8:36)
- 17 تابع تثبيت الصورة الذهنية (12:39)
- 18 التسويق التكتيكي - المنتج (8:08)
- 19 تابع المنتج (9:57)
- 20 التسعير (10:01)
- 21 قنوات التوزيع (6:38)
- 22 الترويج (17:20)
Supportive Material
Available in
days
days
after you enroll
Exam & Certificates
Available in
days
days
after you enroll
Diploma Gift
Available in
days
days
after you enroll
Check your inbox to confirm your subscription