3 Case Study: Full Marketing Plan - real life case study (84 Pages)

A0 ( دبلومة مدير التسويق المحترف )

Introduction to 5 Steps "Marketing Planning Process" #12Lectures (1 hr 50')

Material
1 Marketing Management = Marketing Planning+5 (10:53)
2 Marketing Definition & 4Ps- The Right Product (9:48)
2 Marketing Definition & 4Ps- in The Right Place (5:55)
3 Marketing Definition & 4Ps- at The right Time (5:53)
4 Case Studies; Q&A P1 (9:43)
5 Case Studies; Q&A P2 (10:31)
6 Case Studies; Q&A P3 (8:40)
7 Marketing Planning - Step1: MIS (= What + How) (9:51)
8 Marketing Planning - Step 2: Strategic Marketing (STP) P1 (8:46)
9 Marketing Planning - Step 2: Strategic Marketing (STP) P2 (11:33)
10 Marketing Planning - Step 2: Strategic Marketing (STP) P3 (7:19)
11 Marketing Planning - Step3: Marketing Mix= Tactical Marketing = "4Ps/7Ps" = SIVA (9:41)
Workshop: Marketing Planning Process
Chapter Exam

Step1: Marketing Information System (MIS) #35Lectures (3+6+12+12+2)(4.5 hrs)

Material
1 MIS Components: 1- Marketing Environments + 2- Marketing Analysis (7:41)
2 1a- Internal Marketing Environment (6Ms / 4Ps) (12:48)
3 1b- External Marketing Environment (3Cs / PESTEL) (3:15)

Step1: MIS / 1a- Internal Environment (6Ms Analysis) #6Lectures

4 Manpower (9:06)
5 Machines (9:34)
6 Materials (8:16)
7 Monatory (5:47)
8 Minutes (2:00)
9 Methodology (4:44)

Step1: MIS / 1b- External "MICRO = Intimate" Environments (3Cs Analysis) #12Lectures

10 Intro. to External Micro Environments (6:59)
11 C1: Customer Analysis: Need, Motive (13:05)
12 Customer Analysis: Perceptions (4:41)
13 Customer Analysis: Lifestyle (AIO) (10:54)
14 C2: Competitors Analysis-P1 (7:56)
15 Competitors Analysis-P2 (11:24)
16 Competitors Analysis P3 / Types of Competitors (9:09)
17 Competitors Analysis P4 / Porter Competitive 5 Forces (5:59)
18 Competitors Analysis P5 / Alliance between Competitors (5:19)
19 Competitors Analysis P6 / Competitors Analysis Forms (4:21)
20 Competitors Analysis P7 / Positioning according to Competitors (2:59)
21 C3: Collaborators (9:49)

Step1: MIS / 1c- External MACRO Environment (PESTEL Analysis) #12Lectures

22 Political Factors - P1 (11:18)
23 Political Factors - P2 (7:34)
24 Economic Factors (11:25)
25 Socio-Cultural Factors P1 (12:07)
26 Socio-Cultural Factors' P2 / Statistics (13:30)
27 Socio-Cultural Factors P3 / Hofstede's 6 Indicators (12:31)
28 Socio-Cultural Factors P4 / Hofstede's 6 Indicators (8:05)
29 Technological Factors (9:39)
30 Ecological Factors P1 (3:41)
31 Ecological Factors P2 (6:18)
32 Legislations P1 (9:22)
33 Legislations P2 (6:07)
Workshop: MIS - SWOT Analysis
Case Study: 2 SWOT Examples (A. - E.)
Chapter Exam

Step1: MIS / 2-Marketing Analysis: Methods of Gathering Data #2Lectures

34 2a- Marketing Intelligence (15:34)
35 2b- Marketing Research (2:48)
Template 4U: Marketing Research Plan
Chapter Exam

Step 2: Strategic Marketing (STP) #50Lectures (5+24+11+10)(7 hrs 20')

Material
1 Intro. Segmentation Philosophy (7:26)
2 a- Four Levels of Segmentation P1 (12:59)
3 a- Four Levels of Segmentation P2 (11:43)
4 a- Four Levels of Segmentation P3 / Micro Marketing (9:38)
5 a- Four Levels of Segmentation P4 / Micro Marketing (10:36)

Step2: Strategic Marketing / A- Segmentation #24Lectures

6 b- Methods of Segmentation P1 (8:07)
7 b- Methods of Segmentation P2 (7:55)
8 b1- Geographic acc. to Region (8:32)
9 b1- Geographic acc. to Climate (7:19)
10 b1- Geographic acc. to Population (5:10)
11 b2- Demographic acc. to Age P1 (4:43)
12 b2- Demographic acc. to Age P2 (5:50)
13 b2- Demographic acc. to Sex (10:14)
14 b2- Demographic acc. to Ethnic (10:05)
15 b2- Demographic acc. to Relegion (5:02)
16 b2- Demographic acc. to Life Cycle / Social Class (Education - Occupation - Income) (10:31)
17 b2- Demographic acc. to Life Cycle / Marital Status (11:55)
18 b2- Demographic acc. to Life Cycle / Family Size (9:02)
19 b2- Demographic Segmentation Summary (3:41)
20 b3- Psychographic Segmentation acc. to Value (Marketing 3) (7:12)
21 b3- Psychographic Segmentation acc. to Attitude (6:43)
22 b3- Psychographic Segmentation acc. to Life Style / Intro. (7:14)
23 b3- Psychographic Segmentation acc. to Life Style / Popcorn Report P1 (19:03)
24 b3- Psychographic Segmentation acc. to Life Style / Popcorn Report P2 (3:52)
25 b3- Psychographic Segmentation acc. to Life Style / AIO P1 (13:27)
26 b3- Psychographic Segmentation acc. to Life Style /AIO P2 (7:56)
26 b3- Psychographic Segmentation acc. to Life Style / Socio-Economic (7:57)
27 b4- Behavioral Segmentation acc. to Status (12:48)
28 b4- Behavioral Segmentation acc. to Frequency (7:33)
29 b4- Behavioral Segmentation acc. to Occasion (9:58)
Chapter Exam

Step2: Strategic Marketing / B- Targeting #11Lectures

Material
1 a- Market Coverage Strategies / General (4) (8:10)
2 b- Market Coverage Strategies / Company (4) P1 (8:30)
3 b- Market Coverage Strategies / Company (4) P2 (6:56)
4 c- b- Market Coverage Strategies / Product (3) P1 (7:46)
5 c- Market Coverage Strategies / Product (3) P2 (9:08)
6 c- Market Coverage Strategies / Product (3) P3 (7:45)
7 d- Evaluating Segment Attractiveness / 2Cs (8:21)
8 d- Evaluating Segment Attractiveness / PESTEL (10:20)
9 d- Evaluating Segment Attractiveness / Market Analysis (5) (8:53)
10 d- E valuating Segment Attractiveness / MASADD P1 (10:28)
11 d- E valuating Segment Attractiveness / MASADD P2 (11:17)
Chapter Exam

Step2: Strategic Marketing / C- Positioning Steps #10Lectures

Material
1 Intro to Positioning (10:02)
2 a- USP P1 (8:30)
3 a- USP P2 (9:22)
4 a- USP P3 (3:16)
5 b- Positioning Statement (3Us) P1 (9:23)
6 c- Broad Positioning P1 (Porter Generic Matrix = Generic Matrix = Values Disciplines) (9:37)
7 c- Broad Positioning P2 (4:06)
8 d- Specific Positioning P1 (9:55)
9 d- Specific Positioning P2 (6:56)
10 e- Value Positioning (10:26)
Workshop: Strategic Marketing
Chapter Exam

Step3: Tactical Marketing / 1- Product = Solution #19Lectures (3hrs)

Material
1 4Ps for Goods / 7Ps for Services (5:18)
2 Four Types of Goods (11:07)
3 Four Characteristics of Service (5:27)
4 Four Product Dimensions (WLD-C) (8:56)
5 Product Development Process (9:32)
6 Three Product Levels (13:19)
7 Product Life Cycle (PLC) (14:18)
8 Strategic Brand Management: Objective - Profit - Product (9:56)
9 Strategic Brand Management: Price (11:24)
10 Strategic Brand Management: Place (7:14)
11 Strategic Brand Management: Sales Promotion (8:56)
12 Strategic Brand Management: Ad. (9:21)
13 Maturity Strategy = Grand Strategy = Ansoff's Matrix = Product-Market Matrix P1 (7:46)
14 Ansoff's Matrix P2 (13:37)
15 Ansoff's Case Studies (5:45)
16 Decline Strategy = Brand Alternatives = Name-Category Matrix P1 (9:58)
17 Brand Alternatives P2 (7:28)
18 Brand Alternatives' Case Studies P1 (13:07)
19 Brand Alternatives' Case Studies P2 (7:22)
Chapter Exam

Step3: Tactical Marketing / 2- Price = Value #18Lectures (3 hrs))

Material
1 Importance of Pricing (10:35)
2 Price and Market Share (7:32)
3 Supply & Demand Law (7:18)
4 Fair Trade Market (8:22)
5 Pricing & Marketing Objective (7:25)
6 Factors Affecting Pricing (12:10)
7 Cost Based Pricing (CBP) (10:36)
8 Breakeven Based Pricing (6:48)
9 Competitive versus Value Based Pricing P1 (10:02)
10 Competitive versus Value Based Pricing P2 (7:58)
11 Competitive versus Value Based Pricing P3 (11:02)
12 Competitive versus Value Based Pricing P4 (12:00)
13 Competitive versus Value Based Pricing P5 (13:09)
14 Optional - Line Pricing (10:26)
15 Bundling - Geographical Pricing (9:03)
16 Over-Pricing (Skimming - Psychological) (3:53)
17 Cases to price under Price Floor!! (11:54)
18 Price Adjustment Strategies (14:54)
Chapter Exam

Step3: Tactical Marketing / 3- Place = Accessibility (COD) #12Lectures (1.5 hrs)

Material
1 Place = Case Study: COD for Bakery (6:48)
2 COD P2 (5:52)
3 Three Consumer Market Channels (7:52)
4 Market Space - Online Distribution & Omni Channel (7:18)
5 Case Study (7:26)
6 Retailers Types P1 (7:47)
7 Retailers Types P2: based on Amount of Service (3:17)
8 Retailers Types P3: based on Line Assortment & Price (9:20)
9 Place Strategy: Funnel or Magnet / Free Standing or POD (8:57)
10 Shopping Center Types (5:47)
11 Local Store Marketing (13:05)
12 Trade Area Analysis in Retail (7:18)
Chapter Exam

Step3: Tactical Marketing / 4- Promotion = Communication (IMC) #32Lectures (4+15+13)(4Hrs 20')

Material
1 Intro: IMC & Iceberg (10:18)
2 Importance of IMC (4:04)
3 Promotion Objectives P1 (8:20)
4 Promotion Objectives P2 (6:35)

Step3: Tactical Marketing / 4- Promotion / A- IMC (7 MarCom) #19Lectures

5 Promotional Mix (11:49)
6 1-Advertizing: ATL + BTL (8:26)
7 1-Advertizing: TTL (11:09)
8 1-Advertizing: Digital Marketing (SMS) P1 (5:24)
9 1-Advertizing: TV Ad. History in Arab World P2 (10:26)
8 1-Advertizing: Digital Marketing (SMS) P3 (5:09)
11 2- Sales Promotion (6 Types) (14:12)
12 3- Public Relationship P1: (PENCILS) (8:10)
13 3- Public Relationship P2: Publication, Event, News, Identity & Lobbying (12:28)
14 3- Public Relationship P3: CSR versus CIA (9:35)
15 4- Direct Marketing versus 5- Personal Selling (8:21)
16 6- Alliances P1 (8:49)
17 6- Alliances P2: Co-Branding (9:03)
18 17 6- Alliances P3: Co-Branding + 7- Loyalty Programs (8:15)
Template 4U: IMC Summary

Step3: Tactical Marketing / 4- Promotion / B- Promotional Plan (7Ms) #13Lectures

20 IMC: Promotional Planning (7Ms) (3:29)
21 1-Market P1 (9:25)
22 1-Market P2 (12:38)
23 2-Mission (5:52)
24 3-Message (9:20)
25 3-Message: GBS P1 (9:13)
26 3-Message: GBS P2 (9:26)
27 4-Monetary (5:35)
28 5-Media (13:31)
29 5a-TV: Ipsos Report & "Media" Planning (5:00)
30 5b-Radio: Rate Card 90.90 (4:23)
31 6-Minutes (2:18)
32 7-Measurement (CPM/CPC/CTH/CPR/CPP ++) (12:40)
Supportive Material: Marketing Budget Template
Workshop: Tactical Marketing
Chapter Exam

Step 4: Implementation (Action Plan)(27m)

Material
1 Goal vs Objective (2:37)
2 Action Plan (12:23)
3 Case Study: Action Plan for Clothes Factory (13:25)
Template 4U: Action Plan

Step 5: Cybernetic (Follow Up / Reporting) (10m)

Material
Cybernetic & Reporting System (10:05)

Marketing Plan Components #2Lectures (15 min.)

1 Marketing Plan P1 (7:39)
2 Marketing Plan P2 (7:36)
3 Case Study: Full Marketing Plan - real life case study (84 Pages)

PMS Course Summary: MMM (Marketing Mind Map) #22lectures (5hrs)

1 مقدمة (6:14)
2 Marketing Management & Marketing Planning (6:07)
3 تطور تخطيط التسويق (11:01)
4 تحليل بيئات التسويق (10:50)
5 تابع تحليل بيئات التسويق.mp4 (15:09)
6 تابع تحليل بيئات التسويق (10:30)
7 تحليل التسويق (12:59)
8 مستويات التجزئة (7:13)
9 طرق تجزئة الأسواق (8:40)
10 تابع التجزئة السكانية (9:08)
11 تابع - التجزئة حسب نمط الحياه (5:53)
12 تابع - تقرير بوب كورن (6:59)
13 التجزئة السلوكية (6:32)
14 استراتيجيات تغطية السوق (12:55)
15 تقييم جاذبية الشرائح (14:06)
16 تثبيت الصوري الذهنية (8:36)
17 تابع تثبيت الصورة الذهنية (12:39)
18 التسويق التكتيكي - المنتج (8:08)
19 تابع المنتج (9:57)
20 التسعير (10:01)
21 قنوات التوزيع (6:38)
22 الترويج (17:20)

Supportive Material

Supportive Material: Marketing Acronyms
Supportive Material: 2 Marketing Glossaries
Evaluate Your Study Experience with us.

Exam & Certificates

PMS - One Week Open Book Final Exam (Duration: / Free Repetition till 12th Attempt)
Congrats!! Enjoy Your Certificate

Diploma Gift

كتاب التسويق الاستراتيجى ج1
كتاب التسويق الاستراتيجى ج2
كتاب التسويق التكتيكى ج1
كتاب التسويق التكتيكى ج2
علم التسويق ج1
علم التسويق ج2
كتاب الاتجاهات الاربعة لتطوير الاعمال
كتاب الامتياز التجارى

Teach online with

3 Case Study: Full Marketing Plan - real life case study (84 Pages)

Lesson content locked

If you're already enrolled, you'll need to login.

Enroll in Course to Unlock